Today is more World Cup watching with a bit of work thrown in. It’s been very hot here in New York City, and honestly, it kills me. I hate temperatures over 80 fahrenheit with humidity over 80%. I just can’t stand it.
I started advertising on adwords today. It will take some time before I can tell if its going to make a difference, but at least I’ve started some sort of advertising rather than just the word of mouth and the participation in the Internet fora. On the other hand, it’s still too early to advertise in the major magazines. It’s frustrating, because I would like to have the impact that an ad in a magazine like climbing might have, but I really don’t have the money. I’ve forgotten what the costs are for a quarter page ad, but I find it highly unlikely that it will pay off. I’m looking for a two month pay off on all my investments, and I’m just not sure it will work before I have a number of retailers allowing for the touch and feel market.
I did an interview with sports one source which is the industry bible the other day. It’s supposed to be printed in their show special issue, and I hope that it will and that it will result in some good love. They’re actually subscription based rather than advertising based from what I can tell, and it will be interesting to see what they write up about CiloGear.
I’m pretty happy with the review over on Alpinist Mountain Standards. I’d have loved to see it be a foaming at the mouth review, but I’ll take what I can get. It’s neat to think that the packs have summited Everest; gosh, maybe the packs should try for the 8000′ers…
“But what I found with the Cilogear pack was that its suspension and frame not only are lightweight but extremely comfortable and effective at carrying loads you would expect to have guiding or on an expedition.
The instructions provided for fitting the pack and correctly bending the framesheet, despite being a dauntingly thick packet, were straight forward and easy to follow. Even someone who spends far too many days at altitude each year could easily process the information. I was able to use this pack on multiple days carrying loads between 20 to 60 pounds and found that the heavier loads were handled well by the simple frame and lightweight hip belt and shoulder straps.”
is the heart of what Dave Morton wrote about the pack. He didn’t like the shape for his expedition sleeping bag, but I don’t feel so bad about that because the pack wasn’t designed to swallow expedition sleeping bags down at the bottom. I think the new pack, which will be between 75 and 90 liters, will answer those problems.
The other problem that Dave talked about concerned the lid, which everybody knows sucks. I can hardly wait to start shipping the new lids.
I haven’t gotten any work done on Prototyping in two days. It’s not good, I’ve got a lot to do.
